The team at SuREAL are respectably positioned in the business world with their hands-on expertise on Business Strategic Planning. Both directors, Julienne Barton & Diana King, have an impressive array of business experience spanning over 25 years.
SuREAL will be teaming up with Ironbark to bring you valuable tips on how to unleash your business potential with a fresh and powerful approach.
Here is the first of, hopefully, many future insights from SuREAL for the Success of YOUR Business.
Unleashing your Business Potential
Happy New Year! Strategic Planning doesn’t need to be aligned with a new calendar or financial year … but often these events trigger the need and desire to do so. Especially with many of us returning rejuvenated from our Christmas/New Year holidays, with the opportunity to see things more clearly.
When we talk “Strategic Planning”, we are not referring to detailed operational plans. It is all about taking a bigger picture view of your business and providing an ideal opportunity to “work on your business”! Your marketing and operational plans can then be aligned with your strategic direction, en route to unleashing your true potential.
And best of all … time out of your hectic day to challenge and stretch your current status quo … starting with your current direction or even taking a fresh new start! And more importantly … achieving strategic alignment with the owners and directors of your businesses and your Team – existing and future recruits.
Having a clear strategic direction will help attract the “right” Clients and the “right” Team. It will provide the basis upon which you make key decisions in your business. Ultimately, it is all about enhancing the performance of your business.
This is the first of a series of articles on strategic planning, taking you step by step all the way … using a Strategic Planning process that really works!!!
We will start with developing the Core Foundations upon which to build your plan … being your values, passion & purpose.
> Core values are the non-negotiables and are the cornerstone of your underlying beliefs (also your desired culture).
Can you clearly articulate what the core values of your business are? Are they non-negotiable … are you walking the talk? Do they form part of your recruitment process? Are they front of mind when acquiring or merging with other businesses? Are they reflected through all your communications?
> Passion is the fuel driving the business. Our passion is unleashing your business potential. What is yours?
> Purpose is the reason your business exists. What is your reason for being? Can you clearly articulate it?
Are the Board of Directors in alignment with your core foundations? Is your senior management team in alignment? Does your website reflect it? Are they central to the way you conduct your business?
We successfully work with businesses to not only help them clearly articulate what their core foundations are but to work with their Board of Directors and Senior Management Team to achieve alignment … and in turn work with the broader Team, bring ALL on board.
It is not just about having core foundations … unless there is alignment, cracks will occur and the foundations upon which the business is being built will flounder.
If you would like to discuss how we can help you articulate your core foundations and all importantly an opportunity to work more effectively as a Team (and with all the business owners) please do not hesitate to contact us via firstname.lastname@example.org.
Julienne Barton & Diana King
“Unleashing your Business Potential”